?Collaboration is working together to create value while sharing virtual and?physical space.?
In a live event setting, our group of event partners would all work together collaboratively, why not in our marketing efforts? This was the thinking of five Vancouver companies that decided to work together to create a Best of BC booth at the CSE Expo 2014 West?in Calgary, Alberta,?where what's new and what's next in the event industry is showcased to Canadian industry professionals.
The collaborative team:
This booth presented an unusual challenge. Its goal was to communicate the strengths of five individual companies, and at the same time present a cohesive and unified look?that spoke to a West Coast design aesthetic. While we each could have chosen to build individual 10X10 booths, we chose to combine our collective talents to create one larger statement that would be more prominent on the show floor and would demonstrate the total event service package that could be achieved by combining the individual company offerings. The booth design?was carefully considered in order to present a cohesive and integrated guest experience while also effectively promoting the diverse offerings of each partner.
Together, the elements presented striking views from all sides and demonstrated each of the partners? strengths and the power of a collective offering. The experience of this project, not only brought us together closer as event partners, but also deepened our connection to the greater event community across Canada.